Ford Service Italian Convex Porcelain Sign

Name: Ford Service Italian Convex Porcelain Sign
SKU: 64763
Price: 1800 USD

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$1,800.00

In stock

SKU

64763

This is a single sided porcelain advertising sign. The company would supply the garage or dealership with this type of advertising. Typically these pieces are damaged as they were heavily used. Many collectors have a space in their home or garage where they display these types of pieces. Rec rooms are a great place to hang these signs. Some collectors specialize in a certain brand or category such as gas & oil pieces.

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Why purchase this Porcelain Ford Service Italian Convex Sign?

Grow your vintage automobile themed collection with this convex porcelain sign from Italy. Ford Motor Company sent signs like this one to garages and dealerships free of charge to advertise their cars. This kind of sign was typically damaged from heavy usage, but this one remains in Good - Very Good condition. The sign comes from Italy, but it was made by Ford Motor Company. This piece weighs about 20 lbs. and measures 34" x 24". The sign is especially noteworthy because it was an American company advertising in Italy, a country that was and is famous for its automobiles.

The sign dates back to the 1930's, an especially important decade for Italy. Like the rest of the world, the nation was hit hard by the Great Depression. The economy slowed to a crawl, and the desperation that the situation caused set the stage for the rise of fascism. The country also faced the prospect of war, which raged to the north, though Italy did not join with Germany until 1940. Accordingly, this sign would make a great addition to a period themed collection as well as an automobile-themed one.