Heineken was founded by Gerald Adriaan Heineken, a 22 year old, in 1864. Tin over cardboard advertising used in bars and restaurants. Many collectors have a space in their home or garage where they display these types of pieces. Recreational rooms are a great place to hang these signs. Some collectors specialize in a certain brand or category such as beer. Not a rare piece by any means, but attractive and affordable piece for your collection.