1931 Coca-Cola® Christmas Embossed Bottle Sign Excellent

This single-sided, tin embossed (SSTE) sign dates back to the Great Depression, when even a single bottle of Coca-Cola® could put a smile on your face for a week. Crafted by American Art Works Inc. in Coshocton, Ohio—a company that produced signs for Coke throughout the 1930s, 1940s and 1950s, it features the “Christmas Bottle” alongside a simple suggestion: Drink Coca-Cola in bottles! Signs like these can be found today for a few hundred dollars, but are often “roached out”—exceptionally worn, with chipped paint and other damage—and in poor condition. To find this sign in quality condition with full embossing is nearly impossible without access to the right collection. Which is exactly what we have! Still displaying beautiful vibrant colors, this is an incredible find. Signs like this were typically tacked on an outside wall of a gas station or restaurant where they would then be subject to the elements and rust. But this piece shows no fading of the colors. As our buyer says, “these never come up in this condition!” If you secure this sign for your collection, we suggest having it professionally framed. It’s that nice of a piece!