1930's Sinclair Opaline Motor Oil 1930’s Porcelain Sign Excellent

Name: 1930's Sinclair Opaline Motor Oil 1930’s Porcelain Sign Excellent
SKU: 64573
Price: 5500 USD

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$5,500.00

Out of stock

SKU

64573

This is a single sided porcelain advertising sign. The company would supply the garage or dealership with this type of advertising. Typically these pieces are damaged as they were heavily used. Many collectors have a space in their home or garage where they display these types of pieces. Rec rooms are a great place to hang these signs. Some collectors specialize in a certain brand or category such as gas & oil pieces.

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Why order this 1930's Sinclair Opaline Motor Oil Porcelain Sign?

Marketing writers for Sinclair Motor Oil came up with the famous green Dino to promote Wellsville-refined lubricants in 1930. The lubricants were derived from Pennsylvania grade crudes that date back to the Mesozoic Era, the time of the dinosaurs. The campaign used a total of a dozen dinosaurs, with the Apatosaurus earning enough popularity for Sinclair to trademark him in 1932. Papier-mache animals creator P.G. Alen built a dinosaur exhibit for the company for the Chicago World's Fair, which was held in 1933-1934. The company's relationship with Alen led the company to provide libraries and schools with geological materials.

This sign from the 1930's promoted the company's motor oil. This piece comes from an important period in American history that consisted of the Great Depression, the New Deal, and the Dust Bowl. This sign was made in New York City by the Burdick Co. Inc. Made from porcelain, it weighs about three pounds and measures 11". Signs like this one were distributed by the company to garages and dealerships to promote the motor oil. Most were heavily used and damaged, but this one remains in Excellent condition. This piece will also arrive with a Certificate of Authenticity.