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7 Up 1940’s Corner Sign

In stock
This is a single sided tin advertising sign with wood-framed back that was hung in a corner. The company would supply the bar or restaurant owners these types of advertising items free of charge. It was a win-win for both parties. Typically these pieces are damaged as they were heavily used. Many collectors have a space in their home or garage where they display these types of pieces. Rec rooms are a great place to hang these signs. Some collectors specialize in a certain brand or category such as soda fountain pieces.

Why buy this 1940's 7 Up Corner Sign?

The Howdy Corporation was founded in St. Louis in 1920 by Charles Leiper Grigg. Nine years later, Grigg developed a formula for a lemon-lime soft drink. His product, which was known at the time as "Bib-Label Lithiated Lemon-Lime Soda," launched just two weeks before Black Tuesday, the stock market crash. Although launched in difficult times, the brand developed over time and is today one of the world's most popular soft drinks.

To advertise their products, drink companies would often supply signs to companies free of charge. That is what this tin sign with a wood frame back was made for. The signs were used heavily and had to be replaced often, which makes this one stand out. The 20"x16" sign is still in excellent condition. The sign weighs 12 pounds and would make a fantastic addition to any collection of Americana. Many collectors put signs like these in their rec rooms, giving them hints of the look of an old fashioned restaurant or soda fountain right in their own home. As signs like this are almost impossible to come by in this condition, we have only one available, so act quickly if you would like to own this iconic collector piece from 1947.

Order this 7 Up 1940's Corner Sign today.

Product Details
Grade Excellent
Grading Service Uncertified
Dimensions "20” x 16”"
Weight (Approx) "12 lbs."
Vintage Condition Excellent
Vintage Country US
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